BRAND STRATEGY & IDENTITY
CUSTOM GRAPHIC DESIGN
VisualArmy is a Calgary-based visual merchandising consulting service that creates innovative and memorable displays for local retail businesses.
Justine Ramsay, Owner & Founder of VisualArmy, reached out to me to help her create a brand identity for her new business. Working closely with Justine, I helped her craft a brand story and subsequent brand identity that incorporates masculine military themes with a feminine, minimalistic feel. Her new branding is bold, memorable, and well-suited to help her new business thrive.