Rally Coffee Roasters


BRAND STRATEGY & IDENTITY

CUSTOM GRAPHIC DESIGN

ILLUSTRATION

Rally Coffee is a conceptual coffee shop based in Wellington, New Zealand that has a focus on creating a bright, bold, and energizing environment for it’s patrons. Get up, let’s rally. Their branding is grounded by clean and bold typography that’s been paired with vibrant hand-drawn illustrations and bright colours, both of which speak to their electrifying environment. Print and digital collateral were also imagined for this conceptual project.